You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece – both mentally and literally – over to the junk pile?
The simple secret to avoiding the junk pile and connecting with customers is personalization. And a great vehicle for forging those connections is variable data printing (VPD).
In a nutshell, VDP is mass-producing customized documents using digital printing technology. Instead of printing the same boilerplate messages, digital printers can get very specific with individualized messaging and designs … turning buyers’ private data into emotional triggers.
Additional reasons for using variable data printing in your digital print marketing include:
Digital printing adds power and impact to print marketing materials, and VDP is the icing on the cake.
Written by: Marketing Department at Midwest Directtags: data, Data management, digital printing, direct mail, mail piece, print, variable data printing, VPD